Cigar City Brewing Featurette
Florida is characterized by beer distributors and wholesalers as ‘a light lager crowd’, or a major-brand-preferring consumer base, much the same as the general beer-drinking populace of North America. Although a ‘light lager’ is just the sort of brew meant to be enjoyed while lazing on the beach or pounding em back at a college party, what are Floridian beer snobs expected to do? There are many reasons for this barren beer landscape: Florida has a heterogenous mixture of transplant residents with no strong preference for any particular variant of tasty brew, it has the general lack of unique local restaurant chains that could be tempted to serve craft brews (Outback steakhouse and Hooter’s both started in the Tampa Bay area), and a dearth of local craft brewers. Luckily for Floridians, that last driver for the formation of a ‘light lager crowd’ is beginning to fall apart. Craft breweries are starting up all across the sunshine state (there’s a list at the bottom!), and some are producing downright sensational products. One in particular, Cigar City Brewing, is stepping up to the Craft Brew microphone and making a lot of noise.
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